If a client is trying to reach Latino consumers, one thing to keep in mind is how strong our bond is with our family. We are constantly with them all the time and it seems like we find a new cousin or uncle every month. Our family is extensive and we reproduce like crazy. If you advertise/pitch to us as your target market, know that you have to incorporate the fact that we can share the product, experience and service with our family. We don’t believe in being stingy with what we have, on the contrary even if we don’t have much we make the most of it.
This leads me to today’s thought…at times I feel stingy and inconsiderate with the time I spent/will spend on my goals and aspirations for my future. My parents are grandparents already, heading to their early 70s. I see my parents aging which makes me scared that one day I’ll say, “I should’ve been in Dallas instead of being on that business trip”. This sets me back on accomplishing my goals at times. I sat down and thought of me settling to work in Texas to be closer to my parents.
“SETTLE: to accept or agree to something that one considers to be less than satisfactory”
Latinos will ALWAYS come across this opposition in their life. We question if sacrificing time with our loved ones is worth the satisfaction of accomplishing our goals. This is something that I have dealt with numerous of times. When this happens, I constantly remind myself of the following:
I need to…
- Get out of my comfort zone and go out in the world and make an impact
- Build my credibility and network in order to ease the competitive PR world I’m in
- Establish my own grounds and make my own stories
- Follow through with my personal goals
All these things will allow me to provide a better environment for my parents, sisters, myself and my future family. I want to be able to tell my parents they can stop spending their weekends unloading/loading a truck full of heavy products that they sell at a flea market no matter of the bipolar Texas weather. I want to be able to tell my parents that I’ve followed through with the promise of creating a business just for them to manage. I want to be able to let them live a little because they’ve never known what it means to live…all they’ve known is to work. Work isn’t what makes your life, life is meant for you to enjoy the moments that we take for granted. I want to give them the ease of working because they want to, not because they have to.
So, yes I might be working my butt off for a couple years at the beginning of my career but it be worth it at the end when I see my parents relaxing and enjoying their family. I haven’t seen my parents “happy” because they are constantly worrying about money and work. I want them to have no worries and to enjoy every second they have with their grandchildren and children. This is why I am fine with leaving for a couple of years if I have to, it’s mostly for them and what they have given my sisters and I.
I consider the “things” they’ve give us to be intangible. They are the prime example of what it means to be hardworking, considerate, wise, humble, persistent, honest, responsible and most importantly loving. They have made my sisters and I their world and now I’m doing everything to make sure that they experience how to enjoy their world with no worries.
Sometimes we can be a bit selfish and start thinking about what we want for ourselves, but is it really worth it when you can’t share that happiness with someone else? Who are you doing it for? Why are you putting so much investment in your future or why aren’t you? Think about what you’re doing right now and why you’re doing it, it will make a difference in quality and quantity of effort you put in.